Jul 3, 2023

Mastering Strategy Management

Mastering Strategy Management

Mastering Strategy Management

Imagine a business strategy as a ship navigating the vast ocean of the market. Now, the ocean is not a static entity; it's constantly changing, with hidden reefs, shifting currents, and unpredictable weather patterns. The ship, or rather your business, needs to adapt and adjust its course regularly to stay on track and avoid potential disasters.

Regularly reviewing your business strategy is like climbing up to the crow's nest of your ship to scan the horizon. It allows you to gather valuable information about the ever-changing market landscape, emerging trends, new technologies, and evolving customer demands. By doing so, you gain a clearer view of what lies ahead and can make informed decisions about adjusting your course or taking advantage of new opportunities.

Before you start to scan and review the environment however, it’s important to note down any assumptions you have about your strategy. These assumptions are then tested and checked throughout the reviewing process. For example, an assumption might be that no new competitors enter the category, or the exchange rate stays below a certain level, or that advertising increases sales by 5%-10%. Once these assumptions are established and noted, you can move into managing your strategy.


To break this down into a manageable pathway, follow the steps below.

Form an implementation plan
Translate your strategic plan into a detailed implementation plan that forms accountability and gives transparency of what everyone’s role is. Define specific actions, set timelines, and foster cross-functional collaboration to drive execution.

Communicate, communicate, communicate
If the crew doesn’t know where they are heading, they can’t adjust the sails correctly. Communicate your strategy and implementation plan across all levels of the organisation to ensure understanding, alignment, and commitment.

Continuously monitor and evaluate
Regularly monitor the progress of the strategy by tracking key performance indicators (KPIs) and evaluating outcomes against established targets. This allows for timely identification of deviations and the ability to make necessary adjustments to the set direction.

Adapt and be agile
Recognise the dynamic nature of the ocean and foster an agile mindset within the organisation. Embrace flexibility and adaptability to respond effectively to changes in market conditions, customer needs, and emerging opportunities.

Engage your stakeholders
Regularly engage with your crew and wider set of stakeholders to seek their input, feedback and insights. They will see and be exposed to more than the management team, use this to your advantage to ensure the strategy remains relevant and aligned with everyone's expectations.

Regular reviews
Regularly reviewing your strategy promotes agility and adaptability within your business. In today’s fast-paced ever-changing market, agility is crucial for survival. Reviewing and adjusting your strategy enables your business to respond quickly to unexpected changes, market disruptions, or industry shifts. It’s like installing a state-of-the-art rudder, allowing you to swiftly change course when necessary and seize emerging opportunities before your competitors.

Continuously improve
Embrace a mindset of continuous improvement. By challenging the status quo and seeking ways to enhance your strategy you will encourage creative thinking, idea generation, and experimentation. An environment of constant self-assessment and adaptation can lead to breakthrough innovations, disruptive ideas, and unique value propositions that set your business apart from the rest.


In essence, regularly reviewing your business strategy is like navigating the ocean of the market with a vigilant eye and a willingness to adjust your sails. It enables you to stay ahead of the curve, capitalise on new opportunities, overcome obstacles, and steer your business towards long-term success in an ever-changing and dynamic business environment. So, embrace the spirit of exploration, and let the winds of strategy reviews guide you towards a prosperous future.